Year 11
Year 11

VCE Media Units 1 & 2

VCE Media provides students with the opportunity to develop critical and creative knowledge and skills. Media texts, technologies and processes are considered from various perspectives including their structure and features, their industry production and distribution context, audience reception and the impact of media in society.

This aspect of the study is integrated with the individual and collaborative design and production of media representations and products.

The media have a significant impact on people’s lives. They influence the way people spend their time, help shape the way they perceive themselves and others, and play a crucial role in the creation of personal, social, cultural and national identity. The media entertain, educate, inform and provide channels of communication. This takes place within the broader context of industrial organisations, political and market structures, professional practices, creative processes, traditional and contemporary technologies, statutory regulation and the need to attract and maintain audiences.

All these considerations determine the nature of media products.

Media products are representations of social, personal and cultural reality. The media represent the world in a way that is different from direct experience. These representations have been constructed through a process of selection, using codes and conventions. From this perspective, media products can be examined as the expression of creative ideas, specific symbolic languages and the ways in which the media comment on culture and values and reflect the society in which they were created.

The study of media includes:

  • Media forms including
    • Audiovisual media (film, television, radio, video, photography)
    • Print-based media (newspapers, magazines and related publications)
    • Digital media technologies (the Internet, computer games and interactive multimedia)
  • Media and cross media processes and developments such as advertising, news and current affairs production, popular music, popular culture, cyberculture and virtual worlds, convergence and hybridisation, information dissemination and retrieval technologies
  • The media and its interrelationship with society and culture.

The Media study is relevant to students with a wide range of expectations, including those who wish to pursue further formal study at tertiary level or in vocational education and training settings, as well as providing valuable knowledge and skills for participation in contemporary society.

Unit 1: Representation and technologies of representation.

The unit develops an understanding of the relationship between the media, technology and the representations present in media forms. It involves the study of the implications of media technology for the individual and society. Students develop practical and analytical skills, including an understanding of the contribution of codes and conventions to the creation of meaning in media products and the creative and cultural implications of new media technologies.

Outcome 1

Describe the construction of specific media representations.

Outcome 2

Produce and compare media representations.

Outcome 3

Discuss the creative and cultural implications of new media technologies.


Students will complete a range of outcomes and class work throughout each semester. There will also be an examination at the end of semesters.

Unit 2: Media production and the media industry

This unit will enable students to develop their understanding of the specialist production stages and roles within the collaborative organisation of media production.  Students develop practical skills through undertaking assigned roles during their participation in specific stages of a media production and analyse issues concerning the stages and roles in the media production process. Students also develop an understanding of media industry issues.

Outcome 1

Explain the media production process and demonstrate specialist production skills within collaborative media productions.

Outcome 2

discuss developments relating to the production stages of a media production

Outcome 3

Describe characteristics of Australian media organizations.


School Assessed Coursework, School Assessed Task and a 1.5 hour written exam in November

Pre-requisites - It is recommended that students complete Media 1&2 before embarking on Unit 3&4.

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