Year 12
Year 12
Teacher Helping Student

Visual Communication and Design Units 3 & 4

Visual Communication is a bridge between an idea and its intended audience. In the fields of architecture, engineering, graphic, industrial and multimedia design, advertising and marketing, cartography and fashion, for example, visual communicators use text and/or image to communicate information. The visual form that the communication takes may be imaginative and original or it may conform to conventions or accepted rules. The production of visual communications involves the application of a design process in which final presentations are developed in response to needs identified in an initial brief. The design process provides a defined, yet flexible approach, to the development, evaluation and refinement of visual communication solutions.

The vocabulary and grammar of visual communication is based on understanding and applying drawing and drawing conventions, design elements and design principles. This knowledge assists students in the generation of a range of visual communications. In this study, information and communications technology as well as other forms of image generation are used to create examples of visual communication. The study also provides the opportunity for students to develop an informed, critical and discriminating approach to visual communications encountered in everyday life.

Unit 3: Visual communication practices

The main purpose of this unit is to enable students to produce visual communications through the application of the design process to satisfy specific communication needs. Students also study the production of visual communications in a professional setting, and evaluate examples of visual communications.

Areas of Study

  • Visual communication design
  • Visual communication analysis
  • Professional practices in visual communications

Unit 4: Designing to a brief

The main purpose of this unit is to enable students to prepare one brief that defines the need or needs of a client. Students apply the design process to produce developmental work and two final presentations based on the brief.

Areas of Study

  • The brief
  • Developmental work
  • Final presentations


School-assessed coursework, school assessed task and an end-of-year examination:

  • Unit 3 school-assessed coursework: 33 per cent
  • Unit 4 school-assessed task: 33 per cent
  • Units 3 and 4 examination: 34 per cent.


It is recommended that students complete either Visual Communication Units 1&2 or Studio Arts Units 1&2. Students must undertake Unit 3 prior to undertaking Unit 4.

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